HomeMarketing & Branding Articles | Toomaj F. Bungs

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In the past, industrial countries believed that they could gain more market share by increasing the ability of their vendors, expanding sales channels and speeding up product delivery to customers; an absolutely correct opinion at the time, which is presently prevalent among a vast majority of companies working in my motherland, Iran, and to some extent among companies in other countries. Soon, business owners realized that such a cycle can not bring about sustainable competitive power for them, because the advent of new products about which consumers and the society were more willing to talk caused that channels, numerous sales representatives and even most market share quickly lose their sales share and, in some cases, be permanently removed from the competitive market or withdraw from it despite the fact that they had powerful negotiators and vendors.

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Student: Dr. Einstein, Aren’t these the same questions as last year’s [physics] final exam? Dr. Einstein: Yes; But this year the answers are different. I have heard this Einstein’s story several times. Although I am not so sure about its reality, I believe that the origin of the subject is exact in marketing. Every day,...

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Internet users do not click on a new page for no reason. Although opening a new page is a simple task and everybody has enough time to open new pages, finding the information you are looking for is more complicated than what amateur users imagine. Let’s think about this issue more deeply. Do you know...

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Consumers differentiate between "models" and "brands." Genesis and Equus are not brands, they're models. And because consumers consider them to be models, their reputation is linked to the Hyundai name. And most consumers in America, for example, consider Hyundai to be a "cheap" vehicle, not a "luxury" vehicle.

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