You can compare marketing with alcohol! One day, watch people from behind the window of a bar! Everyone looks cheerful and happy with the ﬁrst two or three shots, but if they continue to drink, after a while, everyone will look depressed and sad. Marketing is the same. Before you do anything about marketing, ﬁrst think carefully about the outcome. Check the effect in the short and long term and then take action.
Tom is one of the few marketing people I know who has a complete understanding of what works and what doesn’t work in marketing, Furthermore, his background gives him an unusual perspective on the special needs of global brands
Tom’s observations are very accurate!
Tom knows business strategy and marketing – and how to ensure both are aligned to the greatest benefit of both. I highly recommend Tom for his knowledge, insight, and professionalism.