Product & Corporate Naming

A good name is a name that is both lasting and special

This is a true history and happened because

They Hired the wrong people

Don't Hire the Wrong Person to Do the Right Thing
The Bel Group is one of the oldest and most influential food industry companies in Europe, which has either founded or bought almost 30 well-known food brands. A few years ago, Bel decided to enter the competition in the Iranian food market - the most critical consumer market in the Middle East. Accordingly, they made their way to this competition by introducing their most popular product, Kiri cream cheese.
Branding a product in a new region or country is no big deal for a big company like Bel. Such a company enjoys experienced staff, funding to support marketing plans, and, most important of all, experience. On the other hand, the Iranian consumer market has always given a thumbs-up to European brands and in most cases, clearly preferred them to be local and Chinese brands. This issue is true for any product, from cars to breakfast chocolate. Despite all of these promising facts, there was a problem that did not allow Bel Kiri to sell on the Iranian market.
What was the problem?
It was Kiri itself! Kiri in a Persian is a slang term; it means "something like a penis," which actually means "nonsense and junk." Although Bel later changed its product name to Kibi following a partnership with a local company, no one has forgotten Kibi's past.Now we all know that Bel has proved that even though it is an expert in food production, it has some inexperienced marketing strategists and marketing consultants. It has. Kibi has a lot of meanings, but none had anything to do with cheese or even dairy. The name of traditional Lebanese food, the name of a town in Ghana is a Japanese name. Even in Indonesian, it means "unfortunate."

How we do it

We are Nameing Engineers

The Importance of right name
A good name is a name that is both lasting and special. As well, people of different languages pronounce it in the same way, not like Kiri, which is pronounced /kiяi/ in French, and for more than a hundred million Farsi speakers, it means "male genital."
Proper names sell better, gain more market share, are less likely to be forgotten, and compared with repetitive, nonstandard, commonplace, or complicated names in the final run have more chance in winning the market. Unconventional names are doomed to perish!
If you enter the market with new and useful products whose counterparts have never been seen previously or they have at least been seen less frequently, customers and the public will be encouraged to talk about you with others.
These are the names we created
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Let's Find out what suits you better

Sylwia is the one who understands what your business needs

Sylwia Smagowska

Sales Manager
Anyone who knows Sylwia would refer to her as reliable and trustworthy person.
Her in-depth perception of what people and their business need make her a reliable person in sales. She has an excellent background in working as an Enrolment Advisor in High Education, which gives her the ability more than anyone else to understand what suits you better.
Contact Sylwia now and explain to her what your business needs. We are quite sure she will find you a solution which you can't ignore.

Our other services

Marketing & Branding Consulting
You consultant will be the one who has a complete understanding of what does and what doesn't work in marketing. You don't want to loss this rare opportunity!
Online Branding Consulting
Your brand resembles your jugular vein. Are you ready for any barber that comes in to shave your face with that keen blade? Trust us, you don't want to trust a layman with the blade!
Slogan & Mottos
A Unique, memorable and Timeless phrase act as the signature of your brand. It will tell who you are, what you are and what you do. It must be short but powerful.

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